What I Help With

Skip the generic marketing advice. Get strategy that actually works.

I work with B2B SaaS teams who are tired of marketing fluff and want someone who digs deep into customer research, builds positioning that resonates, and creates go-to-market strategies their sales teams can actually execute. Everything starts with understanding your buyers, then we build from there.

Marketing Leadership & Strategy

Fractional CMO who gets into the weeds with you

You need senior marketing guidance, but not the overhead of a full-time CMO. I work as an extension of your team to shape your marketing org, build practical strategies, and provide the leadership your team needs to execute with confidence.

What this looks like:

  • Interim marketing leadership - I step in to provide immediate direction while you find your permanent hire

  • 90-day GTM planning - Buyer research, positioning, and tactical roadmaps that sales can execute

  • Brand strategy and positioning - Based on real customer insights, not generic frameworks

  • Org design and team coaching - Structure your marketing team to scale, with clear roles and processes

  • Campaign direction - Strategy and oversight for campaigns that actually convert

Perfect for: Series A-C SaaS companies who need strategic marketing leadership without the full-time commitment.

Product Marketing

Turn customer insight into positioning, and positioning into action

Great product marketing starts with understanding what your buyers actually care about. I dig deep into customer research to build messaging that resonates and positioning that differentiates—then turn that into launches, sales enablement, and programs that drive growth.

What this looks like:

  • Deep buyer research - Customer interviews, win/loss analysis, and buyer journey mapping

  • Messaging frameworks and personas - Based on real customer conversations, not assumptions

  • Product launches that matter - Positioning, messaging, and go-to-market strategies that sales teams love

  • Sales enablement that works - Battle cards, talk tracks, and objection handling based on actual buyer insights

  • Voice of customer programs - Ongoing research to keep your messaging sharp and relevant

  • Product-market fit analysis - Honest assessment of where you stand and what needs to change

Perfect for: B2B SaaS companies launching new products or struggling with unclear positioning.

Content Strategy & Creation

Make your messaging real—through the right content, for the right audience

I hate marketing fluff as much as you do. Every piece of content should serve a purpose and speak directly to what your buyers need to hear. I work with your team to create content strategies and oversee content creation that actually moves the needle.

What this looks like:

  • Content strategy and editorial planning - What to create, when, and why (based on buyer research)

  • Creative briefs and content oversight - Clear direction for your team or freelancers

  • Light copywriting - Blogs, eBooks, case studies that sound like humans talking to humans

  • Thought leadership development - Position your executives as the experts they are

  • Website content strategy - Structure and messaging that converts visitors into qualified leads

Perfect for: SaaS companies who want content that converts, not just content that exists.

Product & UX Collaboration

Bridge the gap between product and marketing with real customer insight

Your product and marketing teams should be working from the same customer insights. I help align your roadmap with what buyers actually need and ensure your messaging stays consistent across every touchpoint.

What this looks like:

  • Jobs-to-be-done interviews - Deep customer research to understand real use cases

  • Use case development and validation - Turn customer insights into product and marketing strategies

  • Roadmap input and MVP feedback - Ensure product decisions align with market needs

  • Cross-team alignment - Get marketing, product, and UX working from the same customer insights

Perfect for: SaaS companies where product and marketing feel disconnected or where customer feedback isn't making it into product decisions.

Ready to understand your buyers better?

If you're tired of generic marketing advice and want someone who will dig into the details with you, let's talk. I work with B2B SaaS teams who know that great marketing starts with great customer understanding.

Not a good fit if you:

  • Want someone to just execute tactics without strategy

  • Prefer high-level consulting over hands-on collaboration

  • Are looking for quick fixes rather than foundational work

  • Don't want to invest time in customer research

Ready to work together? Conact me to discuss your specific challenges.