Good marketing starts with better questions.
I'm Molly Lindsay. A marketing leader, product marketer at heart, and someone who's spent more than 18 years trying to understand why people buy what they buy, why businesses make the decisions they do, and what happens when the two don't quite line up.
I believe the best marketing starts with curiosity. Not assumptions, not another dashboard, and certainly not a messaging exercise conducted entirely inside a conference room.
The problems without an obvious answer are the best.
I love getting into the weeds with teams to figure out what's really going on, and what to do about it. That might mean talking to customers, digging into win/loss calls, looking at the competitive landscape, or just getting the right people in a room to have an honest conversation.
Areas I focus on
Understanding customers
Customer interviews, win/loss research, buyer journeys, and the detective work of understanding what people actually care about.
Finding your place in the market
Positioning, messaging, competitive intelligence, and figuring out what makes you different in the eyes of your buyers (not just in your deck).
Making Go-to-Market Work
GTM strategy, product launches, sales alignment, and turning good ideas into plans that people can actually execute.
Marketing Leadership & Alignment
Leadership, organizational design, cross-functional alignment, and helping teams make decisions when the path forward isn't entirely obvious.
Let’s talk.
Have a question, an idea, or a big, hairy business problem you're trying to figure out? I'd love to hear from you.
Whether it's about something I've written, a marketing challenge, or just a good conversation, drop me a note.
Fill out some info and we'll be in touch shortly. I can't wait to learn about your customers.