Molly Lindsay

B2B marketing strategy rooted in clarity, customer insight, and experience.

I'm Molly — and I believe the best marketing starts with truly understanding your buyers.

I'm a product marketer and fractional marketing leader with 18+ years of experience helping B2B SaaS companies cut through the noise. I've worked with early-stage startups figuring out their first go-to-market strategy and scaling teams that need to professionalize their marketing function.

My approach is simple: everything starts with customer research. I dig deep into buyer interviews, win/loss analysis, and voice of customer programs to understand what really drives purchasing decisions. Then I build positioning, messaging, and go-to-market strategies from there.

I hate generic marketing advice as much as you do. Every framework gets customized to your specific buyers, your product, and your market reality.

What I Do Best

I'm the marketing leader who gets into the weeds with you.

Over 18+ years, I've led product marketing, content strategy, GTM planning, and campaign execution across SaaS, MSP, and enterprise tech companies. But what I love most is the detective work—listening to customers, finding the thread between what they say and what actually drives them to buy, then turning that insight into marketing that works.

My core strengths:

  • Deep customer research - I start every engagement with buyer interviews and win/loss analysis

  • Practical positioning and messaging - Based on real customer insights, not generic frameworks

  • Hands-on fractional leadership - I work as an extension of your team, not a distant consultant

  • Product launch strategy - From positioning to sales enablement to campaign execution

  • Cross-functional collaboration - I bridge the gap between marketing, product, and UX teams

  • Content that converts - Strategy and creation that speaks directly to buyer needs

Who I Work With

B2B SaaS companies who know their product but need help translating that into marketing that resonates.

My clients are typically Series A-C companies that need strategic marketing leadership without the full-time overhead. They often have great products but struggle with unclear positioning, generic messaging, or go-to-market strategies that don't quite hit the mark.

I'm a great fit if you:

  • Want someone who digs deep into customer research before building strategy

  • Need a marketing leader who can both strategize and execute

  • Value collaboration and honest feedback over polished presentations

  • Care more about results than buzzwords

  • Are ready to invest time in foundational work (not looking for quick fixes)

I'm probably not the right fit if you:

  • Want someone to just execute tactics without understanding the strategy

  • Prefer high-level consulting over hands-on collaboration

  • Are looking for someone to manage a large team (I work best with small, focused teams)

  • Want quick fixes rather than sustainable, research-based marketing

My Philosophy

Great marketing isn't about clever campaigns or flashy creative - it's about deeply understanding your customers and building everything from there.

I've seen too many companies invest in expensive campaigns with beautiful creative that completely miss the mark because they didn't understand what their buyers actually cared about. That's why I always start with customer research. Everything else - positioning, messaging, content, campaigns—flows from that foundation.

I work as an extension of your team because the best marketing happens when everyone is aligned on who your customers are and what they need. No ivory tower consulting here, just practical, customer-driven strategy that your team can execute with confidence.

Ready to know your buyer better?

If you're tired of generic marketing advice and want someone who will dig into the customer research with you, let's talk.

Contact me here to discuss your specific challenges and see if we're a good fit to work together.